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Travelzoo.com Website Evaluation The travelzoo.com website operates in a segment

Travelzoo.com Website Evaluation
The travelzoo.com website operates in a segment of budget travel and offers a wide range of vacation locations. It contains both a search interface with detailed filters, and random ready-to-buy offers listed on the home page. The site thoughtfully utilizes various rhetorical strategies, such as ethos, pathos, and logos, to attract viewers and promote its services. In particular, travelzoo.com successfully appeals to the emotions and rational considerations of the user, convincing them that the price-quality ratio is observed at the highest level the available travel offers. Travelzoo.com is persuasive and efficient due to a combination of colorful and attractive images, tempting headlines, a confident statement of service quality assurance, and informativeness of the offers in the title (price, key features of the offer, special or promotional conditions).
One aspect of travelzoo.com’s effectiveness in delivering its services is a considerate composition of offers. When the viewer browses the website, they have a feeling that the website content makers asked themselves what they would like to see on a website offering travel services. Thus, travelzoo.com does not merely list its offers but presents them with consideration of consumers’ preferences, values, needs, and comfort in choosing the services. As Seyler and Brizee note, “Arguments are based not just on reason and evidence but also on the beliefs and values we hold and think that our audience may hold as well.” (66). As the quote suggests, effective arguments are relatable to the audience and foster a dialogue between the argument-maker and listener. Similarly, travelzoo.com successfully demonstrates its sincere consideration of the site user’s comfort and needs. Furthermore, Seyler and Brizee idea is also relevant in the context of the website’s ideology of offering affordable but high-quality services, which corresponds to ultimate customer values.
Although travelzoo.com focuses on budget traveling, its offers look appealing, well-balanced, and interesting. The website is successful in attracting customers by using pathos. The website uses extremely tempting captures that evoke the desire to buy the offer: “Bali 5-Star Villa for 7 Nights thru 2022. This may be the perfect tropical retreat: a 1300-square-foot villa with a private garden, heated infinity pool and 24/7 butler service.” (travelzoo.com). A high-quality beautiful image accompanies the caption, fostering an even greater emotional response to an offer (see fig. 1). WhatsApp Image 2021-03-09 at 10.43.29 AM.jpeg Fig. 1. An appeal to pathos: A tempting offer of a trip to Bali on travelzoo.comcom $875 Bali 5 – star villa for 7 nights through 2022.
Works Cited
Seyler, Dorothy U., and Allen Brizee. Read, Reason, Write: An Argument Text and Reader. 12th ed., McGraw Hill Education, 2019.
Travelzoo. Travelzoo, 2021, www.travelzoo.com (Links to an external site.). Accessed 9 Mar. 2021.

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