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STRATEGIC MANAGEMENT PROCESS/VISION, MISSION, GOALS AND OBJECTIVES

Assignment Overview

The MGT599 Case is an ongoing exercise, meaning that we will be
thoroughly reviewing one company throughout our four modules. This session, we
will be conducting a strategic analysis of Pepsico.

Most companies have something that resembles a vision, mission,
or set of values; or stated goals/objectives that define who the company is and
how the company plans to do business. However, organizations may not always
label these statements properly — calling a vision a mission, or calling their
values a set of beliefs. Sometimes, companies do not have a mission statement
at all, operating instead on a set of goals.

Required Reading

Hammonds, K. (2007). Michael Porter’s big ideas. Fast Company,
44. Retrieved on August 27, 2014, from https://www.fastcompany.com/42485/michael-porters-big-ideas

Case Assignment

In this assignment, you will be critically evaluating the
vision, values, mission statement, and goals/objectives of Pepsico.

Keys to the Assignment

After studying the background materials and completing the SLP,
you are in an excellent position to evaluate a company’s published mission,
vision, values, and objectives/goals. This Case asks you to begin your
strategic analysis of Pepsico by evaluating the company’s
mission, vision, values, and goals. To do this, observe the following
procedure:

  • Step 1: Visit the official website of Pepsico and
    identify the company’s vision, mission, values, and goals. (Hint: You will need
    to do some exploring and a certain amount of speculation—as the terms
    “vision” and “mission” (and sometimes even the term
    “company goals”) are used interchangeably. Explore the “Who We
    Are” and “Investors” (and other) links. Also, be sure that you
    look closely at the most recent Annual Reports.
  • Step 2: Critically evaluate the mission, vision, values, and goals
    (again, you will likely need to make decisions as to which is which). Use the
    criteria in the background materials to support your assessment of the quality
    of the company’s mission, vision, values, and goals.
  • Step 3: Determine which (if any) of the elements consider the
    goals and needs of specific stakeholder groups. Write down any examples.
  • Step 4: Consider what changes are needed to improve the vision
    statement, the mission statement, the statement of company values, and the
    company’s objectives and goals.
  • Step 5: Write a 6-7 page paper addressing the above requirements.
    You must meet minimum length requirements, by responding to each step above
    with precision and with depth of critical thinking.

NOTE THE FOLLOWING REQUIREMENTS AS WELL:

  1. Use of proper APA
    style is required in this course. Therefore, prepare your Case with proper
    documentation of sources, using in-text citations and a complete end reference
    list. Refer to the Well-Written Paper guide if you are not familiar with APA style.
  2. Consider the Case as a
    formal business report that you are developing for the Board of Directors and
    CEO as Pepsico’s external consultant. This is a professional
    document. Follow the format below:
  3. Note: You must use
    section headings to respond to all major requirements in all papers. Your
    section headings should appear similar to the following:
  4. Executive summary: This is a synopsis of the main points, conclusions, and
    recommendations made in the longer report. If you have never written an
    executive summary before, or would like a refresher, check this link: http://www.csun.edu/~vcecn006/summary.html
  5. Introduction: State the main purpose of the paper (thesis statement),
    what you hope to accomplish, and how you will go about doing it.

 

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