Activity 1 Watch Coca Cola Hello Happiness together as a whole class.
Then in marketing team discuss the video.
Locate at least two other videos that demonstrate socially and/or environmentally responsible marketing. Share them electronically with the team and present them in a whole class discussion.
Focus your presentation on what the marketing strategy was, how it is socially and/or environmentally responsible, whether you believe it is effective and why.
Activity 2: Case Study 10 Companies With Social Responsibility at the Core
In the marketing team, read and analyze the ten companies.
Activity 3: Design a Socially or Environmentally Responsible strategy for your company.
Based on what has been learned, marketing teams design a socially or environmentally responsible marketing strategy for their company. It can target the company as a whole or one arm of the company but should be incorporated into the core values of the company as a whole.
In an engaging, informative and concise ad describe:
Present your ad to the other marketing teams.
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