March 11, 2021
publicly traded company product line and provide it with a full assessment of the microeconomic forces affecting the product
March 11, 2021

reflection journal of marketing course

you must provide one solid paragraph for each of the eight weeks that states the most important marketing concept you learned that week and how you plan to apply it. For the deliverable, prepare a Word document, title page, bold side headings of each week, full paragraph form.

Week one; Consumer lifetime value

week two; Enhancing customers attention

*intensity of stimuli



*surprising stimuli


week three; psychological influences on buyer behavior

week four; consumer behavior

week five; generational marketing (Greatest Generation, Silent Generation, Baby Boomers, Generation X, Millennials, and Generation Z)

week six; brand loyalty and brand inertia

week seven; equity and attribution theory

week eight;value and relationship outcomes. action steps that marketers can take for consumers dislikes and the outcomes


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