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Profitability Measures

Question description
case.pdfTable 2.1 compares companies according to different profitability measures:Which two of the six performance measures do you think are the most useful indicators of how well a company is being managed?Is return on sales or return on equity a better basis on which to compare the performance of the companies listed?Several companies are highly profitable, yet have delivered negative returns to their shareholders. How is this possible?

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