Rust, R. T.; Moorman, C.; & Bhalla, G. (2010). Rethinking marketing. Harvard Business Review, 88(1/2), 94-101.
Rigby, D. K. & Leadingham, D. (2004). CRM done right. Harvard Business Review, 82(11), 118-129.
Mittal, V.; Sarkees, M.; & Murshed, F. (2008). The right way to manage unprofitable customers. Harvard Business Review, 86(4), 94-102.
McNulty, E.; Leonard, N.; McAfee, A.; Gilway, B. J.; & Freeland, J. (2003). The bought in. Now they want to bail out. Harvard Business Review, 81(12), 28-38.
Comstock, B.; Gulati, R.; & Liguori, S. (2010). Unleashing the power of marketing. Harvard Business Review, 88(10), 90-98.
Bertini, M. & Gourville, J. T. (2012). Pricing to create shared value. Harvard Business Review, 90(6), 96-104.
NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.
The post Please review the articles and post a 600-word synopsis of the material from the articles appeared first on Top Premier Essays.