Gene technology carries with it social and ethical implications—many of which engender personal views and discussion
February 19, 2021
Discussion: Foundations for Competitive Advantage
February 19, 2021

New marketing opportunity

The CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: marketing healthcare services to the mature healthcare consumer, or marketing healthcare services to international consumers.

1) Read the following two articles:

  • Fell, D. (2002). Taking the U.S. health services overseas. Marketing Health Services, 22(2), 21-23. Click here to read the article.
  • Marsh, D. (2010). Marketing to the mature marketplace. Marketing Health Services, 30(1), 12–17. Click here to read the article.

2) Draft two separate marketing proposals for the organization. Each proposal should be based on a marketing strategy covered in the course.

In a separate 6- to 7-page Microsoft Word document

3) Explain which proposal best supports the marketing opportunities outlined by the firm’s CEO. In other words, does targeting one or the other group make sense in light of either of the proposals you have just drafted?

4) Decide which (if either) of the strategies should be a part of your marketing proposal. Explain why and be sure to address each of the following:

  1. The opportunities available to the organization by marketing healthcare services to the mature marketplace and the opportunities available to the organization by marketing healthcare services to the international consumer.
  2. How either or both of the opportunities compliment or conflict with the organization’s current marketing strategy.
  3. What recommendations you would make to the CEO concerning the two proposals.

 

Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code “Newclient” for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.


The post New marketing opportunity appeared first on Top Premier Essays.

 

"Are you looking for this answer? We can Help click Order Now"