NOTES FROM ME: Please provide more than 700 words of content since I will not use any content I do not truly understand. Please cite ALL sources used within the paper along with References page at the end. Assignment says to use at least 3 peer-reviewed sources but more important to me is that there are at least three sources with hyperlinks to websites I can easily access online. Course text book shown in profile of this assignment is a good option as one source (if you choose). Please do not use word for word quotes from sites like Investopedia as I have had a tutor do that before and I had to fix it. Thanks for the help!
Purpose of Assignment
All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.
Generate a minimum 700-word product strategy in Microsoft® Word.
Incorporate a product strategy that addresses the following:
The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Note: Charts/graphs/tables do not count toward the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
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