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Marketers have found that these sites are useful for promoting campaigns, creating conversations around related issues, and building website traffic. – If marketing content posted to a crowdsourced site is voted up, discussed, and shared enough to be listed among the most popular topics of the day

LinkedIn is used primarily by professionals who wish to build their personal brands online and businesses that are recruiting employees and freelancers. © 2019 Cengage. All rights reserved. Exhibit 18.1: Facebook Lingo © 2019 Cengage. All rights reserved. Media sharing sites • Allow users to upload and distribute multimedia content like videos and photos – Photo sharing sites allow users to archive and share photos. – Video creation and distribution have gained popularity among marketers because of video’s rich ability to tell stories. – A podcast is a digital audio or video file that is distributed serially for other people to listen to or watch. © 2019 Cengage. All rights reserved. Social News Sites • Allow users to decide which content is promoted on a given website by voting that content up or down – Marketers have found that these sites are useful for promoting campaigns, creating conversations around related issues, and building website traffic. – If marketing content posted to a crowdsourced site is voted up, discussed, and shared enough to be listed among the most popular topics of the day, it can go viral across other sites, and eventually, the entire web © 2019 Cengage. All rights reserved. Location- Based Social Networking Sites • Combine the fun of social networking with the utility of location-based GPS technology – Location-based micronetworking as a game: Users earn badges and special statuses based on their number of visits to particular locations – Foursquare updates can be posted to linked Twitter and Facebook accounts for followers and friends to see © 2019 Cengage. All rights reserved. Review sites • Allow consumers to post, read, rate, and comment on opinions regarding all kinds of products and services • By giving marketers the opportunity to respond to their customers directly and put their businesses in a positive light, review sites certainly serve as useful tools for local and national businesses © 2019 Cengage.

 

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