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Global economic environment

Market Potential Indicator

Visit the Market Potential Index for Emerging Markets page at GlobalEdge

Market Potential Indicator (MPI) is an index used to compare emerging markets along various dimensions. This index was developed as a result of an extensive study by MSU CIBER (Michigan State University Center for International Business Education and Research). In a cohesive and concise paper, answer the following questions:

  • What are the indicators used in developing this index?
  • Which of the indicators, in your opinion, would have a greater impact for a company that markets laptop computers?
  • Using the MPI, which countries would be ideal for this company to enter? Why?

Resources to help you :………


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