Give an example of each type of growth strategy that Best Buy might use (include related AND unrelated
To help you, Best Buy currently targets five composite segments:
1. ―Barrys‖ = affluent, professional males, 30-60 years old, who make a minimum of $150,000 a year and
drive luxury cars
2. ―Jills‖ = busy, suburban moms
3. ―Buzzes‖ = focused, active, younger men
4. ―Rays‖ = family men who like their technology practical.
5. Small businesses who buy their consumer electronics at Best Buy.
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