Gesselschaft: associational society; modern, cosmopolitan societies with their government bureaucracies and large industrial organizations. Rational self- interest and calculating conduct act to weaken the traditional bonds of family, kinship, and religion that permeate communal society”s structure. Human relations are more impersonal and indirect, being rationally constructed to serve efficiency or other economic and political considerations. What does globalization look like? Global village idea, from modernization theory (Coca-Cola”s early understanding of globalization); this is “globalism” (international, between nations; transnational means crossing national boundaries, multinational means located in more than one nation, globalization emphasizes the interconnectedness of local societies throughout the world;) Is there one homogenous global culture? Or are there increasingly heterogenous local cultures? Increasing interconnectedness of local cultures through transnational f
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