Expositions, Meetings, Conventions
There are differences between expositions,
meetings, and conventions, based on the types of customers served in
each setting. Describe the purpose of each. What are some of the unique
challenges that an event or meeting planner may face in each setting?
Read the case study, “The Organization of Outback
Steakhouse” at the end of Chapter 16 and answer the following questions
in your post:
a. From an organizational perspective, can Outback continue to grow with so little organizational structure?
b. What kind of organizational structure would you suggest for Outback Steakhouse?