Compare the major strengths and weaknesses of the forecasting models presented in Chapter 6.
October 2, 2018
In this section of the readings, you will discover the role that public relations plays in the strategic planning process. Consider the company you work for, how is public relations organized and what role does it play in relation to senior management and strategic planning?
October 2, 2018

Explain each step in the forecasting process for each method.

Using the Northern College Health Services visit volume in Appendix 6-1 on page 113 of the textbook, for this assignment, you will be providing a forecast of the number of clinic visits for November 2008 using the average change, confidence interval, average percent change, moving averages, and exponential smoothing forecasting methods. Use the Internet or Strayer Library to research at least two (2) examples of the forecasting methods being used in health services organizations.

Write a two to three (2-3) page paper in which you:

1. Explain each step in the forecasting process for each method.

2. Provide a brief summary of your researched health services organizations implementing the forecasting methods.

3. Provide a forecast of the number of clinic visits for November 2008 using each method of the forecasting process.

4. Conclude which forecasting method provides the best forecast, and provide a rationale for your conclusion.

Your assignment must follow these formatting requirements:

· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Appendix 6-1 Visit Volume for Northern College Health Services

  Month Visits to Health Services      
2005 Jan 21 2007 Jan 32
  Feb 19   Feb 34
  Mar 16   Mar 39
  Apr 20   Apr 42
  May 15   May 41
  Jun 18   Jun 21
  July 16   July 24
  Aug 14   Aug 28
  Sept 18   Sept 47
  Oct 25   Oct 45
  Nov 30   Nov 46
  Dec 16   Dec 44
2006 Jan 22 2008 Jan 39
  Feb 26   Feb 41
  Mar 31   Mar 34
  Apr 39   Apr 39
  May 44   May 38
  Jun 17   Jun 19
  July 22   July 28
  Aug 18   Aug 29
  Sept 27   Sept 37
  Oct 33   Oct 39
  Nov 29      
  Dec 33      

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