1] Following answers will be in 500 Words: There are two (2) very different target markets and sales forces discussed in the videos.
October 22, 2020
Analysis of Power
October 22, 2020

ethical choices discussion

The insurance company you work for plans to raise all premiums for health care coverage for its customers. Your boss has asked you to proofread a letter she drafted to customers announcing the new, higher rates. The first two paragraphs discuss some exciting medical advances and the expanded coverage offered by the company. Only in the final paragraph do customers learn that they must pay more for coverage starting next year. Describe the ethical implications of this draft. What changes would you suggest? If your boss tells you not to make content changes, what will you do, and why?

 

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