I really need these completed by this evening no later than 8pm CST!!!!”Web Search Rankings” Please respond to the following:eActivity: Use the Internet to research how Google Analytics, the free tool offered by Google, is used to provide essential information on the activities of Web consumers. Click here to access Google Analytics. 1. Based on your findings from the e-Activity, determine some of the most important information that e-Marketers can obtain from Google Analytics and explain why this information would be valuable in the context of e-Marketing.2. Examine the importance of ranking high on organic search results, and describe at least two strategies for improving your visibility to search engines. “Website Usability” Please respond to the following:1. Choose two e-Commerce Websites and evaluate their usability.2. Formulate at least two suggestions for improving the design of each Website.