Student Success Criteria
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You are the Chief HR Officer of a large textbook publishing company. At the last leadership meeting, the CEO indicated a concern that the company’s customer base was shrinking. The CEO provided data that shows more universities are adopting electronic textbooks; your company only currently produces textbooks in hard copy. Although historically resistant to creating electronic textbooks, the CEO has decided that the time has come to do so. Otherwise, the company may be in danger of shutting down.
The CEO is determined to make the change to e-textbooks successful and has asked you to brief him on potential obstacles to this change. The CEO has specifically asked you to prepare an executive summary describing the most likely risks and obstacles to his plan of changing to the production of electronic textbooks.
Conduct research and prepare an executive summary for the CEO that: