You should utilize any and all information available about the organization. Examples of valid resources can include but are not limited to organizational websites, annual reports, personal interviews with organizational leadership, investigative reports, government reports, and conference transcripts. Your paper should include a minimum of five of the key areas, concepts, and strategies outlined throughout the text. These should include, but are not limited to: internal and external assessments; competitive marketing analysis; identification of stakeholders; overview and assessments of services provided; competencies and resource; public entities and regulatory requirements; demographics served; strategic financial planning; financial and operational outcomes; current and future direction of the organization of choice, etc
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