Read the Marketing Excellence case about Zara at the end of Chapter 18 of the Kotler (2016) text. Respond to the following questions in a cohesive 500 – 750 word essay: How has Zara designed their channel system to respond to consumer demand in the marketplace? As a supply chain manager for Zara, what changes would you recommend to improve the efficiency of their logistics processes? (I wouldnt change anything is not a suitable response)
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