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Case Study Marketing Excellence Case About Zara

 

Read the Marketing Excellence case about Zara at the end of  Chapter 18 of the Kotler (2016) text. Respond to the following questions  in a cohesive 500 – 750 word essay: How has Zara designed their channel system to respond to consumer demand in the marketplace? As a supply chain manager for Zara, what changes would you recommend  to improve the efficiency of their logistics processes? (“I wouldn’t  change anything” is not a suitable response)

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