Based on the given case study, discuss the strategies for EA Sports to reach to three major age groups which are the millennial generation, baby boomers, and seniors. Explain your answers with specific examples from the case study.

Question 1
Based on the given case study, discuss the strategies for EA Sports to reach to
three major age groups which are the millennial generation, baby boomers, and
seniors. Explain your answers with specific examples from the case study.
(30 marks)
Question 2
A vast majority of news releases today are distributed online, via e-mail or
electronic news services. Based on the given case study, prepare an online news
release for Samsung Mobile.
(30 marks)

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