Airline / Airport association and relationship (20 marks)
Components of the airport where the airline is based. Comment on the airport – airline relationship and how this relates to the airline’s overall business and marketing strategy. Recommendations for growth of the airline development of the hub which results into growth for the airline.
Financial assessment (20 marks)
Analysis and contrasting financial data of previous years including revenues, operating margins, net profits, yields, load factors, passenger/cargo loads, available and realized seat miles, aircraft utilization, etc.. Interpretation of financial indicators qualitatively and assessment of the airline’s management of costs, pricing and yield management. Appropriate recommendations on management of financial resources through long term strategy and its impact on future performance of the airline.
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